Case Study: Ticketmaster Platinum

Responsive web technology was relatively new and the analytics showed how much Ticketmaster needed to use it.

Project Brief

This project was for a premium online ticket selling service for Ticketmaster. It had to be fully responsive as the research, statistics and analysis showed that moblie and tablet sales accounted for over 90% of ticket searches and sales. Ticketmaster knew that they had to have a website that was easy to use on all devices. So it was essential for me to design the UX to that brief.

  • Analytics used for design
  • Responsive web
  • Retina devices support
  • Stakeholder management
  • Testing, reviews and revisions
Project image

Process summary - early stages

Here are a few images to illustrate the early stages of the project process - initial meeting notes, the sketching out of ideas, working out layouts and structuring the information architecture.

Sketching snapshots

Process summary - wireframing, reviews and iterations

For this project we went through many meetings with the stakeholders and I revised the wireframes accordingly.

Wireframing snapshots

Project Conclusions

Using statistics and analysis about user behaviour is critical. Not only for understanding the users and their needs, but also for making the right business decisions around usage and checkout that also serve the customers.