The brief for this project was a website overhaul from product presentation and comparison through to an easy to use chekcout process. This was a small business that was growing fast, and needed a better web presence with an improved shopping experience including the catalogue, finding products and promotions, basket, checkout, payment and account management. I was hired to redevelop all of the UX for the entire new website. I started this process working with the business owner to get an in-depth understanding of his current web presence, how he got there, where he wanted it to go and competitor analysis. I researched the competitors and their websites and analysed the statistics of this business owner's site visits, usage and drop offs to help me create a great UX solution. I regularly met with him to review iterations and refine the UX as well as regularly working with the agency team of visual designers and web developers. These UX images are from the checkout process. This site was live for a few years, which is long in web years and makes me confident about its success.